Hey Instagram users, how can the engagement rate on Instagram be precisely calculated? What aspects, likes, comments, and shares, ought to be taken into account? Is there a method or instrument that is specifically advised for properly assessing engagement? Give us your thoughts on how to evaluate engagement rates to improve social media strategy.
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The number of individuals reached divided by (meaningful) engagements on organic postings.
The number of impressions split by (meaningful) engagements on boosted/paid content.